Tourism Australia: Matesong

After Brexit, the Brits were no longer able to pop over to holiday with their old friends in Europe so easily, we set out to remind them that they could always escape Down under and crash at their bestie’s place.

Disguised as a Christmas Special, the spot aired right before the Queen’s Christmas Message and starred a Vegemite spread of famous Aussies, including the ‘Princess of Pop’ Kylie Minogue.

The Case Study

The Film

Credits: Me (Creative), Curt McDonald (Creative Partner), Cam Blackley (CCO), Mandie van der Merwe (ECD), Avish Gordhan (ECD), Rosita Rawnsley-Mason (AD) Kim Gehrig (Director)