BWS: Side Effects
BWS were introducing a new range of lifestyle friendly options across Instagram Stories and Youtube bumpers. So with audiences having little to no attention spans for this format, we decided to alert them to some of the side effects that may come with making healthier choices.
Credits: Curt McDonald (Creative Partner), Cam Blackley (CCO), Sharon Edmonston (CD), Avish Gordhan & Mandie van der Merwe (ECDs)