BWS: World’s Biggest Beer Run

Aussies froth over craft beer, but they didn’t think a mainstream bottle shop like BWS was the place to find it. So we took their requests and went WAY out of our way to track down some of the best craft beers on the planet. Like, waaay out of our way, and turned the whole thing into a self-aware and overly branded 6-part web series.

Targeted Instagram polls let beer lovers decide the styles of craft beers they wanted us to get.

Teaser

Bespoke limited edition packaging for store drops.

Content Series

Teasers

Use of Influencer Case Study

Credits: Cam Blackley (CCO), Sharon Edmonston (CD), Curt McDonald (Creative Partner).