JetBlue / Lady Liberty Jets Back to Paris

New York’s hometown airline, JetBlue, was launching a new route from NYC to Paris. So who better to promote it than an iconic New Yorker who hadn’t been back to Paris since 1884?

Yep, we brought Lady Liberty to life and sent her back to Paris as a social media influencer talking up her love of all things free, like: free movies, free wi-fi and free snacks. Plus the most legroom in coach. God knows, she needed it.

The content was hard to scroll past and became a hit across JetBlue’s social channels.

Instagram Teaser

Lady Could Use a Vacay

Back in Paris

#TWINNING

Credits: Simone Wärme (AD/CD), Bryan Barnes (CD) Dan Bonder & David Brown (ECDs) Sean Tanner (Producer), Glenn. F Clements (Director), Chelsea Pictures (Prod Company)